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Research TV : Max-Diff Scaling

Research TV : Max-Diff Scaling Dr. Nico Peruzzi (@NicoPeruzziPhD) from Outsource Research Consulting has put together a very informative video on Max-Diff Scaling. Max-Diff Scaling is a simple (yet...

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Free Webinar: Why You Need to Use MaxDifference (MaxDiff) Scaling of Importance

Hey folks- We wanted to give you a head’s up on another free webinar coming up next week, on Tuesday, October 19th, 2010 at 9AM Pacific (12noon Eastern). This webinar, covering the MaxDiff Scaling...

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Maximum Difference Scaling Provides Better Importance Data

On October 28, Survey Analytics provided a glimpse behind the curtain into a not so new technique for getting into the mind of the respondent. We have long used rating scales to get at what consumers...

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