Research TV : Max-Diff Scaling
Research TV : Max-Diff Scaling Dr. Nico Peruzzi (@NicoPeruzziPhD) from Outsource Research Consulting has put together a very informative video on Max-Diff Scaling. Max-Diff Scaling is a simple (yet...
View ArticleFree Webinar: Why You Need to Use MaxDifference (MaxDiff) Scaling of Importance
Hey folks- We wanted to give you a head’s up on another free webinar coming up next week, on Tuesday, October 19th, 2010 at 9AM Pacific (12noon Eastern). This webinar, covering the MaxDiff Scaling...
View ArticleMaximum Difference Scaling Provides Better Importance Data
On October 28, Survey Analytics provided a glimpse behind the curtain into a not so new technique for getting into the mind of the respondent. We have long used rating scales to get at what consumers...
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